Alina Muller opened Eastside Athletics in 2023. She never set out to be a business owner, but when she saw how few women led businesses in strength and conditioning, she felt called to change that. Eastside Athletics offers personal training and women’s health & fitness coaching with a mission beyond the gym: to challenge the narrative around women in strength training, not just as clients, but as coaches and leaders. Today, Eastside Athletics is a growing women-owned team, with the majority of clients specifically seeking out woman strength coaches.