Spend Like It Matters
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Intentionalist makes it easy to find and support local small businesses and the diverse people behind them through everyday decisions about where we eat, drink, and shop.
Celebrate AANHPI Heritage Month and #SpendLikeItMatters
AANHPI Heritage Month is a great opportunity to explore and support Asian American, Native Hawaiian, Pacific Islander-owned small businesses!
May 9, 2026 is Spend Like It Matters Saturday
A day to celebrate the small businesses at the heart of our communities. Explore exclusive one-day offers at participating small businesses!
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The Intentionalist Card can be used at participating small businesses, with new businesses added every day!
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From Our Blog
Read our latest articles.
Small Business Spotlight: Socola Chocolatier
Twenty-five years ago, two sisters started making chocolates in Santa Rosa, inspired by a candy shop across the street from their parents’ nail salon. Wendy Lieu and her sister, Susan, co-founded of Socola Chocolatier, a San Francisco institution celebrated for weaving Vietnamese flavors, from pho and sriracha to guava and durian, into handcrafted bonbons and […] read more
Small Business Spotlight: Transcend
Inside Pacific Place Mall in downtown Seattle, Transcend is rewriting what a clothing store can be. Founded by Nazia Siddiqui, the studio blends sustainable retail, custom tailoring, and small-batch production under one roof, all grounded in a deep skepticism of fast fashion. Nazia opened the physical space in October 2025 after nearly five years operating […] read more
Small Business Spotlight: WEND Jewelry
Wendy, founder of WEND Jewelry, opened her West Seattle studio in 2021 with a simple conviction: jewelry should fit every person, not every gender norm. The shop takes its name from a 13th-century word meaning “to go” or “to move along,” and everything inside reflects that spirit of intentional journey. From handmade rings inspired by […] read more
