Parable

Sisters LaKecia Farmer and Le’Ecia Farmer and their cousin Deatria “Dee Dee” Williams formed brand and boutique Parable out of the idea that something else is possible. They are inspired by the imaginative solutions for community-building that arise during times that have felt chaotic and unjust. They envision neighborhood youth popping into Parable for a story circle, and people singing, dancing, and sharing stories over a cup of tea. Visit Parable for plants, books, clothing, and more.

Bonus: The name is inspired by Parable of the Sower by Octavia Butler, which reminds readers that “the only lasting truth is Change.”