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199Z
![199Z](https://intentionalist.com/wp-content/uploads/2021/11/199z.jpg)
![199Z](https://intentionalist.com/wp-content/uploads/2021/11/199z-3.jpg)
![199Z](https://intentionalist.com/wp-content/uploads/2021/11/199z-2.jpg)
At 199Z, Néeshell Vassell is celebrating her generation. Her brand is inspired by Gen Z and the expression of individuality. 199Z is a gender neutral fashion label, media house, and live event curation company launched in 2016. What started as Néeshell’s YouTube channel became a flagship store in 2020, where she sells 199Z-branded clothing and accessories that draw inspiration from ’90s hip-hop fashion and promotes other Toronto artists.
Néeshell says she created 199Z out of necessity, to have a place where everyone can be accepted.
Business Owner |
Néeshell Vassell |