More than a store, AlterNatives Boutique is a non-profit business trust that uplifts the sacred stories and energies of Guatemalan indigenous women. Established in 1993 by the Highland Support Project, AlterNatives provides a market for widowed Highland Maya women to sell their goods. Founder Guadalupe Ramírez believes in the power of markets to sustain partnerships, relationships, and economies. By partnering with women-owned businesses in Guatemala, AlterNatives is mobilizing indigenous women and providing them with business skills that will support them in creating a livelihood.