While working in the beauty industry and working with many different cosmetic brands, Gloria Noto discovered the majority of cosmetics were full of chemicals and pollutants. After learning herbalism she hoped to create her own products that reflect a range of identities and forms of wellness, and self-care. Gloria started NOTO Botanics, in 2016. NOTO Botanics is a multi-use, gender-inclusive, and clean cosmetic line. Her products are vegan and cruelty-free and all the packaging is bio-degradable.
Bonus: A percentage of the sales from their best-selling Agender Oil goes to charities like Planned Parenthood and The Trevor Project.