In 2015, Devon Fiddler launched SheNative, a lifestyle brand that’s led, made, and created by Indigenous women. After graduating college, Devon’s first job entailed working with First Nations entrepreneurs. Hearing their stories inspired her to start her own company with the mission of elevating Indigenous women and girls and diminishing the racism and stereotypes that she grew up with as an Indigenous woman. SheNative is a project based on a childhood dream to be a fashion designer. Devon works with Indigenous designers to create leather bags, accessories, and sustainable apparel aimed at engaging Indigenous knowledge and skills.