In 1983, Shelley Capretto opened Village Maternity. A mom herself, she opened the store to provide support and community for new moms in the area. It’s only fitting that her daughter, Anna Capretto, now owns and runs the store. The maternity store is unique for a few reasons, namely that they stock a curated selection of local, environmentally-conscious, and locally conscious brands. It’s also one of few places where you can actually try on a nursing bra! They aim to be selective with the products they stock, and their staff is always knowledgeable about all of their goods.