Meet Ennjoili Fleck, the owner of Good Sister Shop in West Seattle. At Good Sister Shop you can find a variety of lifestyle goods as well as clean beauty and wellness products. Ennjoili is dedicated to supporting POC-owned brands and stocking products that support sustainability, community, and a love for the planet.
Fun-Fact: Before opening her brick and mortar store, Ennjoili hosted private shopping appointments at a showroom she created in her neighbors house.
Get to know more about Ennjoili and Good Sister Shop in this Business Spotlight Q&A.
This interview has been edited for length and clarity.
What’s your favorite part about the community your business is in and why?
“If you live in West Seattle or are from here, you know that this is a very tight knit community. Not only that, but [the West Seattle community is] always rooting for their hometown peeps and local small businesses. … My favorite part about owning a small business is meeting new people. I live in West Seattle so small talk, big talk — I’m into it all! I want to know my neighbors and I want them to know me. Whether you share an intimate moment, a funny joke or a long story, I love learning about the journeys we’ve been on and the experiences that we’re experiencing. It’s a really great way to see the world from a different perspective and, if you’re lucky, bridge connections.”
Why is it important to you and your business that people #SpendLikeItMatters?
“There are a lot of new small businesses in our city that are owned and operated by members of underrepresented group[s]. The support and success of small businesses has such a big impact! … If we support a Womxn owned, Black owned, Asian or LGBTQ owned business it gives those businesses a chance to extend that same opportunity to others within their local community by creating jobs, supporting our neighborhoods, and even reducing the racial wealth gap. … Small businesses return the favor by participating in fundraisers, neighborhood cleans ups, providing you with quality services/products, or even hosting fun events to show their appreciation. Consumers directly contribute to the success of their very own community by choosing to be conscious of where their dollar is spent …”
What are some of your favorite local businesses and why?
“I can name two West Seattle shops that are on my fave list. One being Opal Nail Studio! I love them because they are women owned and operated and with staff that represent a multitude of colors, cultures, and backgrounds. I love that Opal focuses on non-toxic nail culture and sustainability. … Also, they can create the most beautiful works of art on your tiny little nails! My second favorite small biz is Youngstown Coffee because they’re family and LGBTQ owned here in West Seattle. They have the most delicious and fun drink choices and offer all the dairy alternative choices under the sun. Youngstown are BIG on advocating for Black, Indigenous, POC, LGBTQ, and Youth-led organizations. You’ll find inspirational and uplifting stickers, pictures, and art from local artists and small makers.”