As Women’s History Month got underway in 2020, we were on the eve of the pandemic. Our cities had not yet shut down, and much of our focus was still on combatting racism and xenophobia toward Asian-owned small businesses in Chinatown neighborhoods.

A year later, communities and local businesses are still reeling from the exceptional health and economic impacts of COVID-19, and our day-to-day lives remained transformed by ongoing efforts to combat the spread of the coronavirus.

Reflecting on the past year, we know that the pandemic has taken a disproportionate toll on women, including women business owners. And yet nevertheless, so many have both persisted and served as inspiring examples when it comes to caring for members of our communities most in need.

As we celebrate Women’s History Month this year, it is important to remember that where we spend our money matters. Throughout March, we encourage you to:

  • Amplify Her – Use social media to raise awareness of your favorite woman-owned businesses – tag @intentionalist_ so that we can amplify her further.
  • Recommend HerFind your favorite woman-owned business on Intentionalist and write a recommendation – share what you love about her and why her business is special.
  • Support Her – Order takeout, pick up a birthday present, or purchase a gift certificate from a woman-owned business via our Gift Certificate Marketplace.

Remember that every day is an opportunity to make her day a little bit brighter – be intentional and let her know that you appreciate the many ways that she and her business makes our communities better.


Thanks for all that you do to #SpendLikeItMatters! Discover awesome brick + mortar small businesses in your community, suggest your favorites, and be sure that you’re following us on social media (InstagramFacebookTwitter).

Intentionalist is your local guide to small businesses and the diverse people behind them. We believe that where you spend your money matters, and we’re sure glad you do too! Whether you identify as a localist, activist, or just a good neighbor, we make it easy for you to connect with, learn about, and support small businesses in your community through everyday decisions about where you eat, drink, and shop.

Leave a Reply